In the world of Automobile, Tata Group’s again set a benchmark by made the car name TATA NANO, The world’s cheapest car of rupees 1 lacs. Tata Motors nano gave a very stout example in front of their competitors. However, as the expectations from the Indian middle classes soared, the opinions resonated with global sentiments on the need for an affordable car that would carry the common people. The light has ultimately shone with Tata Motors realizing the dream into reality.
Tata Motors unveiled the Tata Nano, the cheapest car in the world at the Delhi Auto Expo its price is only Rs. 1 Lacs so peoples are calling it Rs. 1 lacs car, which was held recently in the Indian Capital city. There were mixed reactions among the global manufacturers with some looking at it with envy and some dismissing it to be yet another gimmick only to say, "Let's see how long it lasts". International Automobile giant Volkswagen was all praises for the car. All emotions taken into account, it was a red-letter day for Tata Motors nano, which entered the annals of history for having released the world's cheapest car.
The Tata Nano Car is also much lighter than comparable models as a result of efforts to reduce the amount of steel in the car (including the use of an aluminum engine) and the use of lightweight steel where possible. The car currently meets all Indian emission, pollution, and safety standards, though it only attains a maximum speed of about 65 mph. The fuel efficiency is attractive - 50 miles to the gallon.
Hearing all this, many Western executives doubt that this new car represents real innovation. Too often, when they think of innovation, they focus on product innovation using breakthrough technologies; often, specifically, on patents.
Measuring progress solely by nano Tata patent creation misses a key dimension of innovation: Some of the most valuable innovations take existing, patented components and remix them in ways that more effectively serve the needs of large numbers of customers.
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